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The Smurf Experience | From 23 Oct. | Brussels Expo

Brussels Expo

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A journey into the world of the Smurfs

In a setting of over 1,500 m², young and old alike come together to explore the Smurf village, with its iconic mushroom houses and its mystical forest.

Thanks to the use of advanced technologies such as augmented reality and 3D projections, visitors are fully immersed in the world of the Smurfs and experience the adventure as if they had become a part of it.

During the 75-minute exploration, visitors will explore nine thematic zones.

The Smurf Experience | From 23 Oct. | Brussels Expo
The Smurf Experience | From 23 Oct. | Brussels Expo
The Smurf Experience | From 23 Oct. | Brussels Expo

66 years of Smurfs: from comic book heroes to worldwide icons 

On 23 October 1958 the world is introduced to the Smurfs, the brainchildren of Belgian comics artist Peyo. That day, they appear in the comics series Johan and Pierewit, which is published in several episodes in the weekly magazine Robbedoes. Since then, the Smurfs have grown into a worldwide phenomenon that continues to enchant children and adults alike. 

On 23 October 2024, after a journey across Europe that included stops in Paris and Bratislava, to name but a few, sixty-six years to the day after their first appearance, the Smurfs are returning to Brussels! From 23 October 2024, adventurers great and small are once again welcome to visit their magical world that will take over Brussels Expo’s Palais 2. 

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